"Express Delivery War" is a series that's not just entertaining, but also offers sharp lessons on digital business
If you thought "Mad Unicorn" on Netflix was just another startup drama or team relationship series, think again. This is one of the series that most effectively conveys lessons about digital business, especially about using data to survive and thrive in a competition even fiercer than the real world
This article will clearly summarize the three key lessons learned from this series about what "data" is and how businesses should use it in the real world
1. Win with data, not with capital
The protagonist, "Santi," must contend with a major rival, Kanin Group, which possesses vast financial resources, an extensive transportation network, and significant business influence. From the outside, it seems virtually impossible for a small startup like Thunder Express to overcome them
But what Santi did was use data strategically. He observed the behavior of consumers and delivery companies in the market and found that the real problem for customers was having to take packages to a branch. So he designed a service that allowed employees (riders) to pick up packages from people's homes instead
This concept was a game-changer because it allowed the company to expand its service coverage without investing in opening branches. Growth therefore came from "understanding customers through data," not just from pouring money into business
2. Businesses that understand the data can identify problems and solve them in a timely manner
As Thunder Express's customer base began to grow, competitors weren't idle. Kanin Group resorted to unscrupulous methods, sending fake cash-on-delivery packages to numerous abandoned houses, causing warehouse backlogs, overloaded inventory, and delivery delays
Programmers at the company "Rujie" used recipient address information to verify its authenticity against bank records and alerted the system to prevent drivers from accepting packages from suspicious senders. This method helped reduce losses and allowed the company to manage crises in a timely manner
The information here is not just for marketing planning; it's also a vital tool for preventing problems, controlling risks, and helping management make more accurate decisions
3. Access to data must be controlled according to roles
One of the climaxes of the story is when the company has to prepare to ship a massive volume of packages on the 5.5 campaign day, but Kanin Group sabotages it by booking all the delivery trucks in the system, making it impossible to distribute the packages as planned. Thunder Express has to switch to using airplanes for transportation instead
The problem is that there are spies from competitors infiltrating the company to spy on information. If they know which airline is being used, the flights could be grounded, causing significant delays and damage
What Santi did was restrict information about the airline, giving it only to those who needed it, and providing false information to general employees. This caused the spies to receive incorrect information, resulting in competitors stopping the wrong plane and allowing Thunder Express's transportation plan to succeed
The lesson from this is that data should not always be accessible to everyone. Defining "role-based access control" (RBAC) is essential for security, privacy, and to prevent data breaches
Summarizing the lessons learned from the "Delivery War" series for real-world businesses
- Data is a weapon in business competition. If understood and used correctly, it can create a huge advantage, even with limited capital
- Businesses with good data storage and analysis systems can solve problems in a timely manner and prevent damage
- Managing access rights to information is important. Providing information only to those who need it helps reduce the risk of leaks
If you're running a business in today's era, you should think data-driven, using data to make decisions in every aspect, from marketing and service to team management and data security. Ultimately, whoever controls more data will win the business game of the future
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